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Right from the beginning, he had one goal that he repeatedly articulated: "We must build an institution." And build an institution, he did. When the doors of R K SWAMY Advertising Associates Private Ltd. opened for business on April 3, 1973, it had thirty people on its rolls. It was a full service Agency from day one, and it even included a Research Department! Mr R K Swamy was living up to one of his favourite quotes - "Not failure, but low aim is crime." Mr R K Swamy was a one of a kind in the advertising business in India. His record could well stand unbroken forever. For he was the architect of not one, but two, leading advertising agencies in his

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